Internet Marketing Firm
 
1. Uniform Theme

There should be one overall theme to your online presence, basically your website. It should be same as your offline product or service offering. The logos, the designs of the website, the colours, the message, they must be uniform, online and offline.

2. Marketing

You need to market your online presence. You can do it your self or hire an internet marketing firm. The strategies generally involve using various on site and offsite SEO optimizations of your website to drive traffic to your site and raise awareness. Look for affordable seo services if big budget is out of your reach.

 3. Social Media

Website alone is not enough, you have to interact and engage your target niche and for that social media is an excellent medium. Sites like facebook and twitter are ideal for this purpose, use them well!

I hope the above 3 tips will help you.